Honda Motor Co. will launch a five-door, hybrid-only car in April in North America to fight the hot-selling Toyota Prius.
The five-passenger hatchback will be priced below the Prius, Dick Colliver, executive vice president of American Honda Motor Co., said today at the Management Briefing Seminars here.
Honda expects to build about 200,000 of the hatchbacks globally, with about 100,000 targeted for import into North America, Colliver said. Honda has no plans to build hybrids, including the Civic Hybrid sedan, in the United States, he said.
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