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Automakers have a problem. The kids of America do not want cars.

At least not as much as they used to.

According to research conducted by General Motors Co., 30 percent of them got their driver's license when they turned 16.

For their parents, a car represented freedom — the ability to escape from parents and go where they wanted without anyone looking over their shoulder.

 



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How Do You Market To A Generation That Really Doesn't Think They Need A Car?

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