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Buick is offering customers the chance to take test-drive vehicles home overnight, a move it calls a long-term brand builder rather than a quick-hit sales promotion.

Buick is encouraging dealers to enroll in the 24-hour test-drive program, which begins Wednesday. It will support the launch with a national advertising campaign, including TV commercials.

Buick brand chief Duncan Aldred called the offer "a long-term brand promise." He decided to roll out the promotion nationally based on positive customer feedback from a recent pilot program in the Phoenix area.



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How Long Was Your Last New Car Test Drive? Buick Now Allowing Customers To Keep Cars For 24 Hours

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