Why did the Escalade win over such great competition?
Our award for the 2007 Luxury SUV of the year is sure drumming up some controversy on our site from the import lemmings and badge ho’s.
And we can understand why.
Let’s face it, GM has done everything under the sun to screw up the company for the last thirty years so you just can’t erase the past in one fell swoop.
That is why at AutoSpies.com, even though we have a reputation for liking imports, the real truth is we like great vehicles.
We don’t care whose name is on it if it’s a great car or truck.
It’s all about the product to us.
And it’s not just one dimensional…a product has to be right across the board for us.
The design, performance, utility and quality ALL have to be right.
And when it comes to full size luxury SUV’s, that why the Escalade is the new champion.
It works for us on so many levels.
1. What a face! It’s the best looking SUV and has the most youthful image by a healthy margin. Just drive up in one at the Four Seasons, Ritz-Carlton or W Hotel and you’ll see what we mean. The new Escalade draws almost as much attention as a Phantom or a Conti GT. And it’s the first Cadillac in years that has the mystique of all the old Caddies we knew and loved from the 50’s and 60’s.
2. It has the most room and is the most comfortable with 4 or more people cruising around town or on a road trip. It swallows your passengers and your cargo better than anything else out there.
3. The gas mileage is better than on the much smaller Range Rover. On my tester I’m getting 14.9MPG around town and on the Rover, I was only doing 12.5MPG in town.
4. It has the most power and is the best vehicle if you need to tow. I don’t but it’s nice to know I can if I wanted to.
5. The navigation system and electronics (power memory seats, back up camera, power tailgate, etc.) are the best in class, on par with Lexus.
6. It’s unbreakable. You never worry about having to baby it or have that apprehension of giving it to a significant other and having it come back in one piece(Man, did I dance around that line and end up smelling like a rose). You can’t feel that confident with the imports…just hit a curb hard with anything else and watch your eyes pop out when you get the bill to fix it.
7. It’s the most reliable-It’s so simple, nothing ever goes wrong with them. If you asked me to pick one long term do it all vehicle that you intended to put 250k trouble-free miles on, this would be the one I would recommend.
8. I can put regular gas in it! Why the *%^# does a stupid MDX, Q7, X5, etc. need premium fuel?
9. If you are a good negotiator or you’ve purchased the AutoSpies.com buying service, the Escalade ESV is AT LEAST 10G’s cheaper than the Range Rover HSE and $30G’s cheaper than the SuperCharged Range Rover!
10. The Cadillac dealer will give you much better treatment because they are DESPERATE for your business.
So there you have it…Some pretty compelling reasons why the 2007 Cadillac Escalade ESV won our competition.
No excuses, just the best vehicle overall…plain and simple.
Congratulations Cadillac!!!!
Now, go make everything in your product line this beautiful and compelling!