Last month Volkswagen announced it had significantly upgraded its warranties and, not a week later, Hyundai gave word that it was making a big announcement on October 10th. As the brand with the most extensive factory coverage in the business (along with Kia and Mitsubishi), we expected them to respond assertively.
The gauntlet had been thrown down and it was time for Hyundai to remind VW who the world’s value leader was. What would the response be? One million miles of bumper-to-bumper coverage? Free hats? We were ready for anything and everything.
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