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Like it already has been doing with the Equus large luxury sedan, Hyundai will be selective about which of its 834 U.S. dealers will carry the six new models under the forthcoming Genesis luxury brand.

“As we bring all this new product out, it will not go to all dealers,” Dave Zuchowski, Hyundai Motor America CEO, tells WardsAuto following Hyundai’s press conference at the auto show here.

Hyundai earlier this month announced the establishment of the Genesis premium brand, launching next year with the next-generation Equus, which is being renamed G90. The brand is slated for five more models beyond that, including three in segments new to Hyundai.


Hyundai Vision G Concept































































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Hyundai To Limit Access To Genesis Premium Brand To Certain Dealerships

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