That is the line Hyundai is using in their TV ads that I just saw on CNN.
They cleverly disguise it making you think THEY are claiming it and at the end it says "We didn't say that, Motor Trend did".
And "if the badges were removed it could be mistaken for a Lexus, but the interior is JUST as nice as anything Lexus has EVER dreamed up"
Crap, almost every car today could be mistaken for competitors cars if the badges were removed.
And the Genesis interior as good as ANYTHING Lexus has ever dreamed up?
How about an interior as good as anything an Acura designer or Mid-level Infiniti car designer has dreamed up?
I'd buy that.
What we want to know is can you build or topple a world class brand like Lexus with semi-deceptive, antagonistic advertising?
Every PR company will tell you people HATE negative ads.
Clever move by them or are the pissing into the wind?