Volkswagen’s ultracompact Up! is taking Japan by storm.
Three weeks after its Oct. 1 release, orders for the up! have exceeded 3,000 units.
The Nikkei thinks the diminutive 1-liter vehicle “may beat the Golf subcompact to become the German automaker’s most successful new-car launch in Japan.” The 2 door version costs 1,490,000 yen in Japan, about the price of a decently appointed kei car. Converted to dollars, it’s $18,600, but that’s with tax and converted from obscenely high yen to obscenely low greenbacks. Trust me, in Japan, it’s a bargain.
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