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As I was driving around San Diego in the new Infiniti G37s, I was really impressed how close Infiniti has come to beating the BMW 3-Series, de facto standard in the space.

It's really fast, handles beautifully and tracks the road with outstanding prowess, has legendary Japanese reliability built in, has a killer nav system, looks nice and has an awesome short gate manual option.

But it's still NOT as good as a 3-Series.

REALLY, REALLY close, and better than anything else in the segment, but still doesn't knockout the champ.

So I thought to myself if EVERYONE knows if they BEAT the champ, they win it all then WHY for the love of GOD can't ANYBODY do it?

It's not like the 3-Series just showed up a year ago and everyone is racing to figure it out.

All the manufacturers have had PLENTY of time.

So WHAT is the REAL reason?

There has to be a reason right?

Is it, cost, embedded corporate philosophy, denial, lack of brainpower, resources, we've got a better idea, arrogance or just plain old insanity that stops the others from doing it?

WHY the heck is it SO hard for them to beat it?

Why does BMW get to continually get to look at everyone in their rear-view mirrors?

Why do YOU think it hasn't been done yet?

And did I say the new G37s is a really, really well done car?

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If You Can Beat The 3-Series You Win The Game- So WHY Can't Anyone Do it?

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