BMW is evaluating a sensational return to Le Mans with a radical hydrogen-powered fuel cell race car in 2018.
While the project is still being considered internally, Autocar understands that the evaluation is at an advanced stage, and that it has the tentative support of senior management as they prepare to pave the way to launch a hydrogen powered fuel cell production car around 2020.
Prior to launching any electric i brand vehicles for sale, BMW invested heavily in marketing and promotion over several years, and building a similarly advanced campaign around a Le Mans bid is considered to be one way of giving nascent hydrogen fuel cell technology more credibility in the minds of potential car buyers.
Read Article