I fear for BMW. The people who make “The Ultimate Driving Machine” may be making the ultimate mistake. The worst part of this is that this can be avoided if they look to its domestic competitor a couple of hours away in Stuttgart.
With all the new models planned by BMW in the next five years (at least 3 new model lines, 4 new models for existing lines, and one addition to an existing line,) I think BMW may have not learned Mercedes’ hard lesson that comes with reaching beyond its limits.
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