Ford Motor Co.'s newest idea is using the "B" word to undermine the competition, quietly.
Is it akin to kicking a brother while he's down, in this case Chrysler LLC? Of course it is. But it's also seizing a business opportunity -- yet one more example showing how Ford is driving an increasingly tight line between exploiting its advantage and joining a pile-on that could engulf the automaker if things economic don't go just right.
Rival General Motors Corp. could be weeks from bankruptcy, nationalization or both. Chrysler is rushing to complete an alliance with Fiat SpA of Italy. GM and Chrysler are living off a federal lifeline while Ford goes it alone, an advantage in bailout-weary Bailout Nation. And Ford, with two consecutive quarters of retail market share gains, is fielding its strongest lineup in a decade or more.
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