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The recent drop in gas prices may be good for consumers, but it's not such good news for hybrid car sales.

Even before gas prices started to slide, hybrid sales were falling — all while sales of trucks, SUVs and luxury sedans have been on the rise.

That relationship between gas prices and sales is "rather remarkable," says John Krafcik, president of the website TrueCar. "During months when gas prices are low, less fuel-efficient cars tend to take a greater share of the market and vice versa. It's a fairly one-to-one relationship."

Consumers, Krafcik says, just seem to have short-term memories. "I think it's fairly interesting from a cultural memory standpoint, that American car buyers, for the most part, don't seem to have memory of gas prices two, three or six months ago," he says.



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Is It Really About Being Green? Hybrid Market Slows To A Crawl With Cheap Gas Prices

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