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Mitsubishi CEO Takao Kato laid out his company’s new strategy during its annual shareholders meeting recently, saying that the carmaker will move forward by focusing less on huge global markets where the brand isn’t particularly strong.

While Kato didn’t mention North America or the U.S. by name, the company did later confirm that it does indeed consider the United States a mega-market, just like Europe or China, reports Autonews.



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Is It Time To Go? Mitsubishi May Scale Back US Efforts

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