Jaguar has a lot riding on the success of its newest midsize luxury sedan the XF. Initial press has been pretty generous to the newest cat, but the question remains, is it enough to run with, and ultimately beat the best of the class?
In a culture that yearns to have something newer and better than everyone else, the Jaguar certainly has a lot of style and charm going for it. A comprehensive standard equipment list, and aggressive styling combine in a package that while not for everyone, should be able to penetrate the broader market and capture some of the Lexus, Mercedes and BMW buyers.
Aimed squarely at the GS, E-class, 5-Series and even Audi’s A6, the Jaguar has some very worthy competitors. Both the E-class and 5-Series are nearing the end of their current product cycles soon to be replaced with what one can naturally assume to be even better cars than currently available, it begs the question, did Jaguar go far enough to make the XF a true competitor at its price point?
I spent some time this week looking at the Jaguar and pondering the question at hand. The biggest criticism I have of the car is the fact that Jaguar DID NOT put the jumping cat on the hood. There is nothing on the hood to let the world know that this is a Jaguar. In my opinion this was a big mistake on the part of Jaguar.
Are potential buyers at this price point willing to give the cat a chance, and see what it has to offer, or will the Jaguar continue to be a niche player that ultimately results in a collective yawn from the rest of the industry?
We want to know your thoughts. Have you had a chance to look at the Jaguar in person, perhaps drive it or even buy it?
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