"This ad isn't just visually disturbing. The text is also poorly thought-out. It's for USED cars...and it says, "You know you're not the first." Clearly a sexual connotation meant to depict the young girl as...already having had sex, at least once. This, of course, makes her a sex object, for...the men looking at the ad? It's surely not for women."
"sleazy sexual innuendo is marketing to men at its most lazy - not only alienating women who may have been potential BMW buyers, but riling so many women bloggers in the marketing field, and beyond, that it will surely become a negative blogging influence case study."
If you can't read it, the ad states... "You Know You're Not The First"
Is it truly offensive or is it another example of people whining over nothing?
Thanks to Brandy for the TipOff!
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