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Self-driving cars will give people a lot of extra time, and Intel believes that time can be valuable to companies hawking products and services.

At the 2017 Los Angeles Auto Show, Intel announced a partnership with Warner Bros. to develop what it calls "in-cabin immersive experiences in autonomous-vehicle settings." The goal is to make autonomous cars a platform for both entertainment and advertising.

Intel says Americans spend about 300 hours per year in cars, and believes all of those hours could be prime video-viewing time. Hence the collaboration with Warner Bros., which could see the company's movies and television shows beamed into future self-driving cars. But Intel doesn't want to stop there.


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Is THIS What You Want? Intel Envisions A Self Driving Car Experience Flooded With Advertisements

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