American car manufacturers might be teetering on the cliff edge, but they aren't the only ones with big problems. Even a hugely successful European company like German luxury carmaker BMW is suddenly faced with a perfect storm threatening to undermine its traditional business case."
BMW used to have what looked like a license to print money. Now the formula looks a bit tarnished.
What if the lawmakers in Europe and the U.S. introduce rules cutting carbon dioxide (CO2) emissions make it impossible to sell expensive, sporty, luxury vehicles?
What if business models based on leasing and high value retention crash and burn?
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