For a year, General Motors Corp. has been singing the praises of the new Chevrolet Malibu, voted the 2008 North American Car of the Year by auto writers and billed by GM Chairman Rick Wagoner as "the finest midsized car this country offers." To promote its launch, GM spent nearly $250 million on advertising, dubbing it "the car you can't ignore."
Meanwhile, GM has been quietly making and selling a similarly sized and priced sedan: the Chevrolet Impala. GM hasn't run a national ad for the full-size Impala in three years, scarcely mentions it in news releases or conference calls with Wall Street analysts, and made little hay about its winning Fleet Car of the Year three years running.
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