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 Sales of most models in Hyundai’s U.S. lineup are in the black this year, so the Equus’ 45.5% decline through May stands out.

While it always has been the higher-volume model of the brand’s two near-luxury sedans, a newer, more luxurious and less-expensive Genesis 4-door is cutting into Equus sales like never before.

“The Genesis has cost the Equus business…there’s no doubt it’s taken sales away from Equus,” Hyundai Motor America CEO Dave Zuchowski tells WardsAuto in an interview at a ’16 Sonata Hybrid media event here.

Hyundai launched the second-generation Genesis about a year ago to positive reviews, which called out the car’s premium appearance, as well as its added content.



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