The new "refined" Ram has a pretty interior and a swanky ride, but it can't tow more than the old Ram it replaced (in fact, some of the new Ram 1500's tow LESS than the trucks they're replacing).
Experts agree that the new truck market in the US has changed. The days of selling thousands of new crew cab trucks to soccer moms and urbanites are over - today's truck buyer *demands* a strong work truck.
Will today's work-oriented truck buyer appreciate the new Ram's ride and fancy interior, or will they think it's soft?
What do you think?
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