JD Power Says It Will Now Advise Automakers BEFORE New Models Release
Agent009 submitted on 1/23/2009 Official Bell & Ross Timestamp: 2:01:42 PM
16 user comments | Category: Misc News | Source: | SOURCE: www.autonews.com
Auto research firm J.
D. Power and Associates will attempt to do for new-vehicle launches what it has been doing with consumer attitudes for years: telling automakers what they are doing wrong.
The new initiative -- called the Vehicle Launch Index -- will have Power advising auto companies on their forecasting mistakes, reviewing their early pricing assumptions, and even critiquing advertising campaigns using data from launches across the industry.
"There will be 88 new and restyled model launches in 2009," said Dave Sargent, Power's vice president of research. "Some of them will succeed. Others won't, and frankly should never have gotten approval to see the light of day
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