Tata Motors Ltds Jaguar Cars Ltd. and Land Rover divisions no longer will report U.S. monthly sales, citing a strategy that stresses quality over quantity. The U.K.-based luxury auto makers continued to make public monthly tallies following their sale by former parent Ford Motor Co. to Tata earlier this year, but have ceased the practice as of this month.
In August, Jaguar U.S. deliveries rose an estimated 1.3% over year-ago to 1,377 units, while Land Rover’s sales of 1,961 marked a 59.6% decline, according to a Ward’s estimate.
Jaguar and Land Rover spokeswoman Barbara Barrett says in an e-mail response that the divisions are niche auto makers and as such no longer are compelled to report sales figures.
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