Here's what you've been waiting for.
For years it seems that Audi has produced attractive and handsome vehicles, but after a while they became a bit too predictable and a bit boring, if we're honest. Same sausage, different length got a bit overkill.
We've been eagerly awaiting the all-new Q7 and all-new A4, which are supposed to bring forward a more aggressive design language. But, we're still waiting. Even the developmental cars are buttoned up real tight.
Well, it seems that we may get the look we've been waiting for at the 2014 Los Angeles Auto Show. Announced today was an all-new show car headed for the City of Angels. Said to be a car that will open new perspectives in design, we're hoping it isn't a letdown. Audi has blown us away in the past, let's see if it still has the juice to continue doing so down the road.
As of now there's only ONE image that's been released. Of course, it's darkened quite a bit so you're only able to make out the rear haunches. Check it out as it's our cover image, below!
Audi's press release follows:
Audi show car for Los Angeles – beginning of a new era of design
- Prof. Dr. Ulrich Hackenberg and Head of Design Marc Lichte present revolutionary concept car
- New design idiom embodies the progressive values of Audi
- Concept car opens new perspectives in automotive design
Ingolstadt, October 15, 2014 – Audi, the leading brand in automotive design, is launching into a new era of design. At the Los Angeles Auto Show, which begins on November 19, the brand with the four rings is presenting the first show car that bears the signature of the new Head of Design Marc Lichte.
For 45 year old Lichte, who was appointed Head of Audi Design in February 2014, the core competences of the brand – sportiness, lightweight design and quattro drive – all have a high level of importance. In a highly emotional and new design idiom, Marc Lichte communicates the technical competence and uncompromising product quality of the Audi brand – vehicle design is becoming an even stronger expression of progressive technology.
The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design – both exterior and interior.
Marc Lichte was born on August 9, 1969 in Arnsberg in the Sauerland region of Germany. He began his professional career at Volkswagen AG in 1996 while still a student at Pforzheim University studying transportation design.
After joining the company, he worked as an exterior designer before being appointed Head of the Exterior Design Studio in 2006. At Volkswagen, Marc Lichte worked on production models that included the Golf 5, 6 and 7, the Passat 6, 7 and 8, the Touareg and the Phaeton.