Supercar brands such as Ferrari and Lamborghini constantly have to deal with the conflict between boosting profits (usually by selling more cars) and retaining exclusivity. In the past, the carmakers have done this be building less cars than their customers demanded.
In recent times, they have increased revenues by expanding their core operations.
We’ve seen Ferrari open a chain of new retail stores over the past six years, including the latest in London, and now it appears Lamborghini is set to do the same.
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