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Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus’ new “Shampoo” TV spot seems tailor-made for the trendy young crowd the luxury brand craves.

But the brilliant, visually enticing commercial for the new NX compact crossover won’t air stateside. It’s a Japan-only pitch that Lexus execs deemed too retro for beyond these shores.

 



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Lexus Deems New Japanese New NX Ad Unsuitable For US Viewers - What Do You Think?

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