Lexus says its new 2014 IS has all the right attributes to be a winner in the entry-level luxury segment.
But analysts who have driven the new sedan say it will have a hard time knocking the vaunted BMW 3-Series from the throne it has occupied for decades and faces new competition from the Cadillac ATS.
"The IS marks the culmination of an unprecedented product blitz," said Owen Peacock, national product marketing manager for Toyota Motor Corp.'s luxury division in the United States, during a media briefing at the Michigan International Speedway Tuesday. "Within a 24-month period, we will have changed the face of the entire Lexus lineup."
The IS is aimed squarely at the heart of one of the fastest growing and most competitive parts of the luxury market: the sporty compact sedan segment.
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