SHARE THIS ARTICLE

Lexus dipped its toe into turbocharged waters for 2015.

Just a year later, it's cannonballing into the deep end.

Toyota Motor Corp.'s fancy division started with the NX 200t compact crossover for 2015; for 2016 Lexus is rapidly expanding turbos to the base trim of its IS, GS and RC car families. The move is largely driven by tightening fuel economy and emissions standards.

But "turbocharged" is also becoming a key luxury buzzword.

"What 'turbo' says to the typical consumer is you're modern," Brian Bolain, Lexus marketing manager, told Automotive News at a press event here for the turbocharged lineup. "People hear 'turbo,' and even for someone who doesn't know or couldn't explain how it works, they know it's something good and they know they want one."



Read Article


Lexus Decides After A Quarter Century Of Waiting That Turbocharging Is A Must Have Technology

About the Author

Agent009

User Comments

TheSteve
cidflekken
carsnyc
knowitall1985
Dexter1
Dr550
MDarringer
7msynthetic

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]