Lexus first branched out of the U.S. in 1999 by retailing the IS midsize car in Europe. But it has been a slow slog toward appreciable volumes in that region and others.While still recording the bulk of its sales in the U.S., a top brand official says demand in other markets finally is building.
“We basically had our last two years be all-time records for us, not only here but in nearly every market we operate in the world, so we’re getting good growth in…Europe, China (and) throughout the Asia/Pacific region,” Matthew Callachor, divisional general manager-Lexus planning division for Lexus International, tells WardsAuto here in an interview.
Lexus sold 582,000 units globally in 2014 and is targeting 10% growth this year, says a Lexus U.S. spokesman.
Read Article