It does not make much sense that Lexus spent all the money and time that it did on this car. Not in this day and age, when the market for big, expensive “personal luxury coupes” is pretty much nil. Before Toyota's fancy-pants brand threw its hat into the ring, the category was pretty much relegated to Mercedes-Benz's S-Class Coupe (nee CL-Class) and BMW's 6 Series; nearly every other brand that once trafficked in large coupes at sub-supercar prices had since ditched it for greener—i.e. more profitable—pastures, like $100,000 pickup trucks and leather-lined off-roaders. Such a car, it seems, serves one main purpose in this day and age: to fire up salivary glands and psych the buying public up about the brand, drawing them into showrooms where they'll drop money on a less-expensive, more-profitable vehicle.
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