Lexus gives its newest version of the GS 460 sedan a lighter image in two broadcast spots that break this week.
“Etiquette” breaks today on cable and is scheduled to run in primetime Tuesday during ABC’s Boston Legal.
Set to a soaring operatic aria, the spot features the car doing doughnuts, power slides and T Turns, while narration allows that while the GS 460 can do such things, they are “beneath its dignity. And while other companies may encourage such behavior, we believe that just because you can do something it doesn’t mean you should” The car finally comes to a skidding stop in a parallel parking space.
Read Article