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In the 17 years since Toyota Motor Corp.

started selling Camrys in Mexico City, its executives have been peppered with a constant question from dealers and fans: When is Lexus coming to take on Germany's big three and a growing number of niche brands?

As it turns out, the executives were asking a question of their own: When will the Mexican luxury market be ready for a big new player such as Lexus to chase a limited number of luxury car buyers?



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Lexus Testing The Waters For Expansion Into Mexico

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