Kias rollout of its 18 Stinger at the Seoul auto show was both a preview of the fastback sports sedan for the domestic market and an historical moment in the evolution of the automaker’s marketing strategy, an executive says.With the Stinger, Kia is launching the automaker’s new premium-line strategy for Korea, according to Chang Sik Kim, executive vice president-sales and marketing.
The Stinger is the first of several high-priced rear-wheel-drive models that will wear a new “E” class sub-brand badge, he says.
Read Article