SHARE THIS ARTICLE

Honda's Acura brand wants a place among the most elite luxury brands, Audi has ambitious sales goals and Lincoln wants to get back on shoppers' radars.

At the same time, top-tier players BMW and Mercedes-Benz are pushing harder than ever to maintain their dominance by launching smaller, more affordable cars.

Then there are the upstarts. Hyundai and Kia are introducing more premium vehicles without creating a separate luxury brand.

"The definition for luxury is changing," said John Mendel, executive vice president, American Honda, at the Automotive News World Congress on Wednesday. "It's more rational."

Classifying a brand as top-tier or lower-tier is not relevant today.


 

AutoSpies.com is the number one site in the world for Auto Show photos.


With other sites you're a spectator but with Auto Spies is like you're THERE!


Official Detroit Auto Show photo gallery

**The 2013 Detroit Auto Show Gallery and coverage is sponsored by Lexus

 



Read Article


Luxury Redefined: Have The Top Tier Brands Sold Out To Market Share?

About the Author

Agent009

User Comments

Agent009
nguyenvuminh
Yonder7
Rsport
Eyecarehawaii
enthusiastx11
HughJass
HughJass
USNA1999
LJ745
GermanNut
Agent009
PLAY
nguyenvuminh
USNA1999
PUGPROUD
USNA1999
lexworld
USNA1999
USNA1999
USNA1999
USNA1999
Eyecarehawaii
cidflekken
lexworld
USNA1999
t_bone
USNA1999
USNA1999
USNA1999
USNA1999
enthusiastx11

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]