On Monday, automakers around the world will discuss the new car and brand launched by China’s Geely. In their Monday morning meetings, they will be blasé about the car, only to complain how they were unexpectedly upstaged by a Chinese automaker while they are still trying to wrap their balding heads around the strange habits of smartphone-wielding millennials.
Last week, Geely carted a few hundred journalists from around the world to Gothenburg, Sweden, and then by chartered plane on to Berlin, Germany, for a glitzy launch of a new “global” car brand, called Lynk&Co. “Lynk” is supposed to fire the proper synapses in an always connected clientele, while “the ‘&Co’ was added to give the name a sort of “young vibe” and has otherwise no meaning,” as Forbes China car expert Tycho de Feijter put it.
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