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Mini design chief Oliver Heilmer said his team will investigate the scope for new models beyond the five so-called ‘superheroes’ that constitute today’s range, which will be completed in 2019 with the arrival of the Mini EV.

Although Mini is committed to this strategy for the medium term, Heilmer believes it is vital to explore other options: “I’m not saying it’s wrong, but it’s good to ask if it’s going to last..."

...He said: “The first Mini was built out of a need. I would like to understand what the needs in the next five to six years will be. We want to look at customers who are 13, 14, 15 years old now. What is their aesthetic approach? It’s obviously influenced by smartphones. But if we understand it right, we can bring this into the future..."


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