MINI ROOFTOP NYC, a cultural event series bringing together high-profile performances, discussions and events, will take place in New York City from September 4th to September 13th 2008.
Hosted on a New York City rooftop by MINI and based on the automotive brand’s international campaign for the “Creative Use of Space,” the MINI ROOFTOP NYC initiative is intended to give a platform for artists and performers – established and emerging – to unfold their creativity. The MINI ROOFTOP NYC will be a place for artistic appreciation and collaboration. The venue will provide the public with collaborative facilities and exclusive events featuring icons of art, music, fashion, design, wellness, and more. Truly democratic in its design, much of the 10-day series will be open to the public, bringing together New York City's creative crowd with thought leaders from various arenas.
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