Diesel power has traditionally proved a tough sell in the United States, at least among light-vehicle buyers. If it doesn’t belong on a worksite, chances are a vehicle’s engine choices have remained gasoline-only since the model’s debut.
While the high-mileage technology suffered a black, sooty eye from the Volkswagen affair, several automakers are gambling on Americans want of higher torque figures and improved fuel economy — the rosy promises of diesel motivation. Mazda, the only automaker without a hybrid or electric vehicle in its stable, plans to add a diesel CX-5 to its gas-only U.S. fleet later this year.
The automaker knows exactly how many it wants Americans to buy. If this litmus test on wheels reaches the pre-determined mark, expect to see more zoom-zoom diesels appearing in local showrooms.
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