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5em; padding: 0px; border: 0px; font-size: 1.25em; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; vertical-align: baseline; color: rgb(48, 48, 48);">With sales almost at 100,000 units in 2016, Moers said he doesn’t believe there is a tipping point where AMG models become undesirable.

“It’s all about the strategy," said Moers. "We have increased the number of 63 models and we can now exploit 43 models too.”

He added that he could now track customer journeys at AMG: “For some customers, the C 63 is a little too much, so they start with the C 43 and then move up to the 63 – which also gives us the chance to give even more focus to the 63 models.”



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Mercedes-AMG Sales Going UP, But Is Exclusivity Going DOWN? Learn How AMG's Boss Will Keep The Brand Strong

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