Ola Källenius believes Mercedes could consider creating an eco-focused sub-brand to rival the likes of BMW’s i division, but he thinks the company should first continue to focus on expanding its fleet of plug-in hybrid and zeroemissions models.
“What we’re going to do in terms of the road to zero emissions is invest heavily in alternative drivelines and electrification,” he said. “That’s a very wide strategy, but it means that by the end of next year we will have 10 plug-in hybrid models, which, I think, is the widest portfolio of any luxury manufacturer.
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