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The Mercedes-Benz A class is the new CLA.

The compact sedan, expected to arrive in U.S. showrooms early next year, is Mercedes-Benz's new "gateway" vehicle -- designed to draw the next generation of customers to the luxury brand.

Mercedes has primed the A class to lure millennials -- not just with a low $30,000 sticker price, but with an artificial-intelligence-driven, voice-activated digital assistant.



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Mercedes-Benz Positions The A Class As A Gateway Vehicle To New Customers

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