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Daimler hopes the new Mercedes-Benz X class will be a game-changer for its light commercial vehicles division, giving the business a more diversified sales footprint by entering the booming global segment of midsize pickups.

Mercedes-Benz Vans boss Volker Mornhinweg said pickups are moving upmarket, just like SUVs have done. "SUVs are elegant lifestyle products with a high-quality finish to them. Not every customer takes them into the wilderness anymore. We believe pickups could go in a similar direction," he told Automotive News Europe.



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Mercedes Wants Pickups To Be As Successful As SUVs

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