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Tesla Inc.

CEO Elon Musk is turning to the insurance business in an attempt to achieve what the automaker has so far struggled with on the vehicle pricing front: lower costs for customers.

Tesla says it will start offering insurance this month that taps internal data from the AutoPilot driver-assist system to reduce rates. Musk, on Tesla's first-quarter earnings call, said the product would "be much more compelling than anything else out there."



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Musk Says Tesla Will Leverage Autopilot Data To Reduce Insurance Costs

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