Honda was in a bad way up until recently. The company was producing a lot of rather staid products that didn't really speak to anyone — except some Honda loyalists. Though It seems like the company is righting its ship. Just check out the refreshed Honda Accord, all-new Civic and all-new Pilot. It looks like the company is aiming its sights higher.
In addition to Honda, Acura lost its way for a bit and it seems the organization is following big brother's lead. While the all-new TLX may not be my exact cup of tea, they sure are moving out of dealer showrooms. And the company's sport-utility vehicles have a nice following that many other luxury automakers wish they could cultivate.
So, what's next from Honda's luxury division? It's readily apparent that the 2016 Detroit Auto Show (NAIAS) will mark the debut of an all-new design language the company will bring forward in its next-generation products.
Though the "A" brand only released a shadowy side profile image of a sedan, there's no question it certainly looks more edgy than what we've seen from the automaker in recent years. Will it go as extreme as Nissan and Infintii, as well as Toyota and Lexus in the design department? We'll find out soon enough.
Check out the company-issued release and teaser shot, below!
Acura's press release follows:
Acura Precision Concept to Debut at 2016 North American International Auto Show
Created by Acura's U.S. design team, Acura Precision Concept points to performance focus of future Acura design
TORRANCE, Calif. (Dec. 18, 2015) – Acura will unveil the Acura Precision Concept at the 2016 North American International Auto Show in Detroit on January 12 at 8:00 am ET, the brand announced today. Created by the Acura Design Studio in California, the Acura Precision Concept will help set the direction for future Acura design; in particular, the next generation of performance-luxury sedans.
"The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call 'precision crafted performance'," said Dave Marek, global creative director for the Acura brand. "It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans."
Acura today also announced details of its launch plans for the next-generation NSX supercar, coming to market next spring. Acura is on track to post its fourth consecutive year of U.S. sales growth in 2015, and best sales since 2007, with sales up 6.9 percent through November.