#NAIAS: Is The Buick Cascada Filling A Hole The Brand Needed To Plug Or Is It DOOMED To The Fate Of The Chrysler Sebring, VW Eos?

One vehicle that made a grand debut at the 2015 Detroit Auto Show (NAIAS) was the all-new Buick Cascada. Essentially a rebranded Opel Cascada — they didn't even both to change the name — it's pretty much exactly what you'd expect from an Opel.

That's not a bad thing, actually. I do like the Buick/Opel Regal.

(NAIAS) Detroit Auto Show

But aside from whether or not it's a good product, we've got to wonder a very fundamental question: Who's going to buy it and who is the company looking to conquest in the process?

As far as we know, convertible sales have been moving downwards as buyers shift their sights towards making entry-level luxury purchases and snapping up compact sport-utility vehicles. Clearly this isn't a compact SUV and Buick is debatable as a luxury brand.

We've been left thinking if this is something the brand REALLY needed or if there was some other reason why it will be offering a two-door, four passenger 'vert. It's not like previous entrants into this class, like the Chrysler Sebring Convertible and Volkswagen Eos, were runaway hits.

What say YOU, Spies? Is Buick setting itself up for a sales SUCCESS or DOOM by following the footsteps of the Sebring and Eos?



**The 2015 Detroit Auto Show (NAIAS) photo galleries are sponsored by Lexus.


(NAIAS) Detroit Auto Show