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Though you all may not know this, I am actually a big fan of Subaru's products.

And at the 2013 New York Auto Show, I have to say the brand really made my heart jump with the unveil of its all-new WRX Concept.

To put it simply, this thing is tough.

Since we know Subaru will give the WRX the greenlight, that's not the issue here. It's a matter of if, or really, how much the production version will be diluted compared to this bright blue brilliant model. The closer it looks to this though, the better.

Though its design has some quirks — the rear door, the high trunk that has a line that creates a sharp crease in the C-Pillar — I think it all comes together in its own unique way.

As long as it has a boxer motor, a big turbo and Subaru's famous durability, it will continue to be a hot product for the marque.

BUT, what we really want to know what YOU think of this design concept:

Is Subaru's latest design for the WRX Concept a STUD or a DUD?


2013 New York Auto Show Photo Gallery


Subaru's press release follows:

THE ALL-NEW SUBARU WRX CONCEPT DEBUTS AT THE 2013 NEW YORK INTERNATIONAL AUTO SHOW

• SUBARU WRX CONCEPT hints at next generation WRX design language
• Focus is on sharp handling, AWD grip and turbo power

New York -  Subaru of America, Inc. today unveiled the SUBARU WRX CONCEPT at the 2013 New York International Auto Show at the Jacob K. Javits Center. The design concept hints at the design language of the next generation WRX.

The bold and muscular design emphasizes turbocharged power and AWD grip in a more agile and athletic form. The SUBARU WRX CONCEPT blends the WRX’s famous power and road-holding prowess with an even greater focus on sharp handling, steering and communicative chassis. To further improve handling dynamics, the SUBARU WRX CONCEPT features a carbon-fiber roof to enhance the already low center of gravity and reduce weight.

Considerably lower, sleeker and wider, the SUBARU WRX CONCEPT delivers even more street presence than previous generations of WRX. The new grille design is larger and bolder and sets off the classic WRX hood scoop. A pronounced powerbulge provides clearance for the new turbocharged engine and intercooler. A prominent hexagonal grille form and deep lower valences with air intakes are designed to enhance aerodynamics, add downforce and aid engine cooling.

The three dimensional mesh pattern of the grille denotes the sporting nature of the SUBARU WRX CONCEPT and sets the Subaru star cluster apart, while the new hawk-eye headlights integrate the Subaru family design heritage.

A sharp character line runs from the front corner through to the taillights, intersected by the boldly flared wheel arches emphasizing the Subaru’s AWD system. The compact cabin greenhouse draws attention to the power and solidity of the body and focuses attention to wide stance that provides a visual link between body and chassis.

The rear design echoes the hexagonal design motif from the front grille and features a dramatically curved trunk lid that also acts as a rear spoiler. The distinctive wide rear bumper of the SUBARU WRX CONCEPT adds to the powerful street presence of the car and is off-set by large quad tailpipes denoting the powerful turbocharged engine. The aggressive rear diffuser improves vehicles aerodynamics.

The all-new SUBARU WRX CONCEPT features a new paint color, “WR Blue Pearl III”, which modernizes the iconic WRX look. Fluorescent Yellow is used as an accent on the WRX badge on the front grille, the brake calipers and the exhaust tip finishers, adding character notes to the design.

Filling out the broad fenders are BBS “RI-D” One Piece Forged Duralumin wheels and featuring 245/40ZR20 Dunlop tires with an exclusive tread pattern.

Key Dimensions
(Overall Length x Width x Height): (178.0in x 74.4in x 54.7in ), Wheelbase: (108.7 in.)



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2013 New York Auto Show Photo Gallery





























































NEW YORK AUTO SHOW: Is Subaru's BANGING BLUE WRX Concept A STUD or DUD?

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