The auto industry has a tendency to lean heavily on technology solutions to improve safety, but changing human behavior must also be part of the solution, the nation’s top safety regulator said Wednesday.Mark Rosekind, administrator of the National Highway Traffic Safety Administration, said the agency’s long-term goal is to get to zero traffic deaths in the U.S. from the 35,200 killed in 2015.
“In the auto industry, we’re always looking at changing the technology, because changing the human would be really hard,” Rosekind said here today at CAR’s Management Briefing Seminars. “We’re not going to change us. We can change our behavior, but that is really hard.”
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