The Subaru BRZ is one of those cars that is a BIG deal.

Why? Well, enthusiasts adore them and it's managed to give both Toyota's Scion division a lift as well as Subaru.

From just about all measures, I am pretty confident it is widely accepted as a hit. Of course this is a good thing.

New York Auto Show

But one of this vehicle's biggest problems is that it is just not all that powerful. With under 200 horsepower it's just not made for speed. Sure, it can hang its ass out and handle pretty good from most accounts I've heard; however, pure unadulterated speed is lacking. Rumors of a BRZ STI circulated but apparently nothing has become fruitful.

Until now. Thanks to the STI Performance Concept, people are thinking we may see a production version. Realistically though from what we can tell via Subaru's press release, the STI Performance Concept is being used, more or less, as a giant marketing tool for its aftermarket parts offered by Subaru Performance Tuning (SPT). Although Subaru makes mention of STI vehicles in the Japanese Domestic Market (JDM) there is no visibility into what could possibly make its way to the States.

That said, take a look at the STI Performance Concept below and let us know if you think Subaru should make this thing a reality.

Stay tuned to for the latest breaking news from the 2015 New York Auto Show!

The 2015 New York Auto Show Photo Galleries are sponsored by Lexus.

New York Auto Show

Subaru's press release follows:


• Concept showcases Subaru Tecnica International (STI) vehicle performance capabilities
• Concept features enhancements for chassis, body, and air intake/exhaust systems
• Concept’s engine is based on the racing engine from the Subaru BRZ Super GT race car

New York, N.Y. -  Subaru of America, Inc. today unveiled the STI Performance Concept at the New York International Auto Show.

The STI Performance Concept signifies a plan for U.S.-expansion of Subaru Tecnica International (STI), the performance division of Subaru, in its three core business areas; aftermarket parts, STI-tuned cars and motorsports.

The expansion has already begun, with STI-engineered parts replacing Subaru Performance Tuning (SPT) aftermarket parts in the U.S. market, and with STI’s increasing engineering presence in Subaru of America’s Global RallyCross team.

In the future, further models tuned by STI will be available in the US. These cars could feature more extensive modifications from the factory than previously offered, such as suspension, performance, braking, chassis and aerodynamic upgrades.

“At STI we know from our racing that to win, it is important not only to have high power, but also that all aspects of performance are balanced over the whole car,” said Yoshio Hirakawa, president of Subaru Tecnica International, Inc. “When we achieve this balance, the driver feels that the car is easy to handle and reliable, and he can use it fully to the limits of its performance. Our plan is to produce cars and accessories that drivers can really enjoy.”

The STI Performance Concept is a showcase for the engineering prowess and tuning capability of STI, featuring the racing engine developed by STI for the BRZ Super GT racecar, suspension and chassis components and aerodynamic upgrades.

Complete cars (extensive tuning by STI) and performance parts available now in Japan focus on the WRX STI, Forester and BRZ models. The Japanese domestic market uses the nomenclature “S model” as its naming for the WRX STI and uses “tS” on BRZ and Forester vehicles that have STI components, but a naming convention for any future US models has not yet been established.

STI was founded as Subaru parent company Fuji Heavy Industries’ motor sports division in 1988. In 1989, a first-generation Subaru Legacy, tuned by STI, broke the FIA-certified world speed record over 100,000 kilometers. From there, STI moved on to the World Rally Championship, winning 3 constructors championships and 3 driver championships for Colin McRae, Richard Burns and Petter Solberg. It currently competes in the Nurburgring 24 Hour Challenge race winning its class two times in 2011 and 2012 and also in the Super GT series with its BRZ-based Super GT.

#NYIAS: The Subaru BRZ Brings SEXY Back As The STI Performance Concept, BUT What Does This REALLY Mean?

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