Could the unthinkable finally have happened?
After countless years of BMW superiority, is it truly possible that Infiniti has cracked the code?
We were shocked when we read the new issue of Automobile magazine when they implied that the new Infinit G37 coupe has hit the BMW coupe right between the eyes.
Here are a few quotes from the article:
"When the G37 arrives this fall, it could very well topple the BMW from its perch at the top of the segment."
"the Infiniti's body motions were better controlled than those of the 335i."
"On the brief straights, however, the G37 didn't feel quite as fast as the 335i"
Sounds like trouble for the BMW, right?
Here's what our take is on this article...
First, let us tell you how things are done in automotive pr business.
A magazine like Automobile gets an exclusive drive on a car ahead of the others in return for the cover article on their magazine...sounds like the game is fixed (and it is) but this has been happening for years.
So what do you think they will say in their article about the car?
They can't REALLY come out and say the car is better (because they don't TRULY believe it is), they just make leading statements that it COULD be better and tease you for the future article that will compare it in greater detail.
We're not just picking on Automobile mag or Infiniti here because ALL the major mags and manufacturers do the EXACT same thing.
We're just trying to give you an insider look on how the game works.
Let us make a prediction...when they do the REAL test, the BMW will win...just watch.
But until then, the seed of controversy has been planted and the manufacturer's pr department is ecstatic.
And one last thing...the other mags complain to the auto manufacturer that they were scooped by Automobile Magazine, so the pr person says-"don't worry, I'll get you the exclusive on our next car"...and so on and so on...
And the beat goes on....
Check out the photos in our 2007 New York Auto Show Photo Gallery!
New York Auto Show Gallery
AutoSpies.com Photo Galleries