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Japanese executives traditionally take company failings very personally, often performing penance in the wake of scandals and downturns.

In the case of fresh-on-the-job Nissan CEO Makoto Uchida, his punishment for the automaker’s dismal financial situation and tumbling sales was an earful from a group of angry U.S. dealers.

The dealers let Uchida have it during a recent meeting at Nissan’s U.S. headquarters — the first such meeting since Uchida’s elevation to CEO late last year. It’s not like he didn’t ask for it.

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New Nissan CEO Asks For Brutally Honest Feedback From US Dealers - An Hour And A Half Later They Still Weren't Done

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